Jolaby was established in 2004 by designer Jo Lackenby. With an innate sense of style, and a gift for turning the prosaic into something truly special, designing has always been a deep passion for Jo. “My designs offer people the chance to be a real individual. We love fashion, and we are proud to be different.” Some of Jolaby's designs are classed as 'one size', this means that a typical Jolaby dress fits from a size 8 to 14. This makes Jolaby's dresses so versatile , simply determine your personal fit by cinching in the tie waist!!